Protein Powder Made Differently | Beef protein (unlike whey and plant based options) is non-inflammatory, meaning you get all the benefits of protein powder; muscle growth, strength gain and fat loss, without the bloating and discomfort. Not only this, but our grass-fed beef protein is highly bioavailable (absorbable) and also contains other nutrients beef is known for, such as; collagen, gelatine and a variety of vitamins and minerals.

Our cattle are grass-fed, regeneratively raised, antibiotic/hormone free and come from farms that go above and beyond... following standards for biological diversity, climate impact and animal welfare.

Each bag contains 1kg of grass-fed beef protein, which equals 50 20g servings or 25 40g servings.

Each serving contains 19.26 grams of complete protein containing all 9 essential amino acids.

Unlike most vanilla proteins we use actual Madagascan Vanilla rather than a synthetic or extracted version to create our powder. As a result the protein tastes like real vanilla and isn't overly sweet due to us only using a small amount of maple per serving. But, just like with our cacao flavour, is easily made sweeter by adding some raw honey or fruit.

19.26 grams of protein per 20 gram serving to support muscle growth, strength gain and fat loss*.
Contains collagen and gelatine, which supports joint health, connective tissues (tendons / ligaments) as well as hair, skin and nails.
Packed with micronutrients like vitamins B6, B9, B12 and the minerals iron and zinc.
Supports keeping the gut lining intact (combatting leaky gut) and in turn supports autoimmune issues and immunity.
Extremely easy to digest, so a great protein option for people who have issues with dairy, soy or plant based options.
Really easy to mix... lots of beef proteins don't blend well, however this isn't an issue with our powder.

Grass-Fed & Regeneratively Farmed

Better for the planet, the animals & your health

Third Party Lab Tested

For microbiology and heavy metals by independent labs

100% Free of Hormones

Just as nature intended

No Fillers / Caking Agents

Or anything else you wouldn't want

Why Beef Protein?

Although we always encourage everyone to take a food first approach to nutrition, protein powders can be really handy in the modern world when we’re often short on time. However a lot of people struggle with inflammation, bloating and discomfort from classic protein powder sources that are readily available today, such as; whey, soy and other plant based options. Our grass-fed beef protein is non-inflammatory, and not only contains 19.26 grams of complete protein* per serving, but it’s also packed with collagen, gelatine and other key micronutrients. This means it provides all the classic benefits of protein powders; aiding in muscle growth, strength gain and fat loss, whilst having non of the down sides. And in addition, the collagen and gelatine support connective tissue (tendons, ligaments and joints) as well as hair, skin and nails. Whilst the wide array of micronutrients it contains (vitamins B6, B9 and B12 as well as the minerals Zinc, Selenium and Iron) help with a variety of bodily processes and general wellbeing. If you'd like to understand more in relation to the benefits of adequate high quality protein intake (fertility, hormone balance, healthy ageing, immune health and weight management) beyond muscle maintenance and connective tissue health, we've written a blog on them here.

*Complete protein refers to the fact that beef protein contains all 9 essential amino acids that we need to consume from our diet to build protein within the body.

How / When To Use

Consume 1-2 servings per day. Each serving is 24g (equivalent to 3-4 heaped spoons of the APE scooper). For each 24g serving, mix with 75-125ml of liquid (milk is our favourite). Add the powder before the liquid for best blending.

Beef protein can be used at any time throughout the day to increase protein intake.

Dr Gabrielle Lyon, a leading researcher in the areas of protein, muscle health and the importance of muscle mass for longevity strongly suggests that for optimal health we should be eating 1.2-1.6 grams of protein per kg of bodyweight per day as a minimum, which is well above the standard recommendation. Whereas Peter Attia MD author of #1 New York Times Bestseller, Outlive: The Science and Art of Longevity recommends 2g per kg of bodyweight per day.

Our favourite time to use our grass-fed beef protein is either post training in a shake or on a busy day as a high quality meal replacement.

Ingredients

Grass-Fed Beef Protein, Organic Maple Sugar*, Raw Cacao Powder, Madagascan Vanilla, Sea Salt.

*There’s under 4g of sugar per serving. To put that into perspective, an average apple contains around 10g.

Our raw cacao flavour has just five ingredients; grass-fed beef protein, organic maple sugar, raw cacao powder, Madagascan vanilla and sea salt. That means it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today.

It tastes like rich chocolate (think 70-85% dark), but is easily made sweeter by adding some raw honey or fruit.

Nutritional Info // One Serving (25g) - Kcal: 108.04 - Fat: 0.76 - of which Saturates: 0.32 - Carbohydrates: 4.21 - of which Sugars: 3.87 - Fibre: 0.62 - Protein: 19.88 - Salt: 0.14

*See image gallery for amino acid breakdown.

Grass-Fed Beef Protein, Madagascan Vanilla, Organic Maple Sugar*.

*There’s under 6g of sugar per serving. To put that into perspective, an average apple contains around 10g.

Our Madagascan Vanilla flavour has just three ingredients and it’s free from; dairy, whey, soy, fillers, artificial sweeteners and preservatives… all ingredients that are unnecessarily included in lots of protein powders today.

Unlike most vanilla proteins we use actual Madagascan Vanilla rather than a synthetic or extracted version to create our powder. As a result the protein tastes like real vanilla and isn't overly sweet due to us only using a small amount of maple per serving. But, just like with our cacao flavour, is easily made sweeter by adding some raw honey or fruit.

Nutritional Info // One Serving (24g) - Kcal: 108.8 - Fat: 0.54 - of which Saturates: 0.18 - Carbohydrates: 5.76 - of which Sugars: 5.7 - Fibre: 0.06 - Protein: 19.26 - Salt: 0.14

*See image gallery for amino acid breakdown.

Grass-Fed Beef Protein (50 Servings)

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